In a conversation with The Register, Aeris said Criteo, an ad retargeting biz, appears to have deployed the technique to their customers recently, which suggests it will become more pervasive.
As Eulerian explains on its website, "The collection taking place under the name of the advertiser, and not under a third party, neither the ad blockers nor the browsers, interrupt the calls of tags." But wait, there's moreĪnother marketing analytics biz, Wizaly, also advocates this technique to bypass Apple's ITP 2.2 privacy protections.Īs does Adobe, which explains on its website that one of the advantages of CNAME records for data collection is they " you to track visitors between a main landing domain and other domains in browsers that do not accept third-party cookies."
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